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Smoke-Free Multi-Unit Housing in Southern Nevada

State: NV Type: Promising Practice Year: 2022

The Southern Nevada Health District (SNHD) located in Las Vegas, Nevada is the public health authority serving Clark County. The SNHD is one of the largest local public health departments in the U.S. and serves the public health needs of over 2 million people, (75% of Nevada's population).

The SNHD's Office of Chronic Disease Prevention and Health Promotion (OCDPHP) has taken a lead role in promoting tobacco-free environments including developing a robust smoke-free housing program. Nevada has the fourth-lowest homeownership rate in the country, which means that many families live in multi-unit housing (MUH).  Currently, 65% of housing units in Clark County are contained in multi-unit structures. In 2019, 34.5% of Clark County residents lived in a MUH community.

Secondhand smoke (SHS) is the third leading cause of preventable death in the U.S. According to the US Surgeon General, there is no risk-free level of secondhand smoke exposure. Secondhand smoke from neighbors who smoke in or around the building can travel into neighboring units, exposing others to the secondhand smoke. 

The goal of the initiative is to increase access to smoke-free living.  To reach this goal, our objective is to increase the number of MUH properties that adopt new or expand existing smoke-free policies. This is achieved through a multi-faceted program that includes providing technical assistance, maintaining and promoting an online smoke-free housing directory available in English and Spanish, community outreach/media, and offering cessation services to MUH residents.

Activities implemented to support the practice included developing a smoke-free MUH toolkit for MUH managers and owners, the development of marketing and cessation materials, an online smoke-free housing directory, and a marketing campaign. Toolkits were distributed to MUH properties in ZIP codes with 20% or more of the population living in poverty where a majority of the population identified as Hispanic or African American/Black.  The toolkit includes information on electronic vaping products, policy development, marijuana smoke, legal information, and other local resources. The toolkit addresses common misconceptions and provides implementation guidelines to facilitate smoke-free policy adoption. Resources including marketing materials, Spanish-language resident materials and smoke-free signs for leasing offices were also developed. Free cessation resources were offered to MUH residents and staff. An online smoke-free housing directory was developed. The directory is available in English and Spanish and is available on the program websites and contains all of the identified smoke-free MUH properties in Clark County sorted by location, price, and housing type.  SNHD developed a robust media campaign in English and Spanish to promote the smoke-free housing directory to MUH residents and attract new properties to join the directory and adopt a smoke-free policy.

Project period: September 30th, 2019 to September 29th, 2021.  

Objectives:

·Increase the number of smoke-free MUH units and buildings in Southern Nevada: The number of total smoke-free units increased by 6,098 contained in 58 buildings.

·Increase the number of smoke-free MUH units and buildings located in ZIP codes with high African American and Hispanic populations by 1,000 units in 16 buildings: The number of smoke-free MUH units located in these ZIP codes increased by 2,494 contained in 1,244 buildings.

Activities:

·Update and distribute toolkit to MUH properties in zip codes with 20% of the population living in poverty: Over 280 toolkits were distributed to multi-unit housing properties.

·Participate in 24 outreach events to promote the smoke-free housing directory:  SNHD staff and project partners participated in a total of 69 community events.

·Develop culturally appropriate communications/media to support an increase in smoke-free MUH: More than 26 million ad impressions resulted from paid and earned media.

The online smoke-free housing directory includes a total of 52,492 units that are designated as smoke-free.The overall program goal was to increase the availability of smoke-free MUH in southern Nevada over a two-year period. The number of total smoke-free units increased by 6,098 contained in 58 buildings during the project period greatly exceeding the goal. Our results indicate that our program activities were effective.

The comprehensive nature of the project largely contributed to its success including the development and distribution of a comprehensive smoke-free MUH toolkit for property managers. Free resources were offered to MUH property managers and residents and included marketing materials, smoke-free signage, and cessation resources. Individualized technical assistance was provided through in-person meetings when requested. This personalized service fostered buy-in from MUH staff to advocate for the development of new and expansion of existing policy.   

Smoke-free properties were promoted through a robust media campaign and posted in the online directory. The directory contains all of the identified smoke-free MUH properties in Clark County and is sorted by location, price, and housing type (affordable, senior, luxury, etc.). SNHD developed a robust media campaign in English and Spanish to promote the smoke-free housing directory to MUH residents and attract new MUH communities to join the directory and adopt smoke-free policy.

Project interventions were strategically focused in priority zip codes where 20% or more of the population live in poverty. Specific activities were conducted to ensure community engagement and to support health equity.  Community engagement activities included participation in resident meetings at MUH properties, participation in outreach events within priority zip codes, and focus groups with MUH property managers and residents.  Input from community outreach activities was used to further inform and provide areas for quality improvement. To further guide activities, an adult tobacco survey was conducted and findings from a community needs assessment were also used.  Data on health inequities and social determinants of health was presented to MUH stakeholders and decision makers. Activities to reduce health inequities and support health equity included providing in-person and telephonic cessation options to MUH residents Project staff and community partners reflected the composition of the community. Project partner, Nevada Minority Health and Equity Coalition assisted with community outreach to assure interactions were conducted in culturally competent manner.

The SNHD's smoke-free housing directory and other resources can be accessed on the gethealthyclarkcounty.org (English) and vivasaludable.org (Spanish) sites:

https://gethealthyclarkcounty.org/live-tobacco-free/smoke-free-housing/ (English) and https://www.vivasaludable.org/live-tobacco-free/smoke-free-housing/ (Spanish)

Residents living in multi-unit housing communities where smoking is allowed are affected by SHS and the negative health risks associated. MUH residents include vulnerable populations such as seniors, children, and minority groups.  In addition, studies show that people who live in multi-unit housing tend to have limited or fixed incomes and are most likely to suffer from chronic disease and disabilities. Our project focused efforts in zip codes that that reflect the largest populations of Non-Hispanic Black and Hispanic residents with 20% or more of the population in poverty.  

The estimated number of residents living in MUH in Clark County is 879,372. As of November 1, 2021, our smoke-free housing directory includes a total of 52,492 units that are designated as smoke-free which means that to date, an estimated number of 145,928 people or 18% of Clark County MUH have been reached and potentially benefited from a smoke-free policy at their MUH complex. During the two-year project period, a total of 6,098 units were added to the list of smoke-free housing, potentially reaching 16,952 individuals. This figure is inclusive of the 2,494 units located in priority zip codes.

According to the CDC, tobacco use among populations results from a complex interaction of factors including socioeconomic status, social and cultural characteristics, targeted advertising, and tobacco product pricing.  Currently, there is no legislation the State of Nevada that prohibits indoor smoking in multi-unit housing. The Nevada Clean Indoor Air Act was originally passed by a majority of Nevada voters in 2006 and it protects children and adults from secondhand cigarette smoke and secondhand aerosol from electronic cigarettes or vaping products in most public places and indoor places of employment. However, the law does not include multi-unit housing communities.

This project aims to reduce exposure to secondhand smoke through the development and expansion of smoke-free policy in the MUH setting. Additionally, we connect MUH residents and staff with free and convenient cessation services.  The 2020 Behavioral Risk Factor Surveillance report indicates that an estimated 13.1% of Clark county adult residents smoke cigarettes and 22.2% used e-cigarettes.  The same report indicates that 24% of Clark County residents that made under $15,000 annually were current cigarette users. This is a significantly higher than the percent of current cigarette users who earned over $50,000 annually at 8.4%. This data highlights the disparities in smoking rates that exist among different socioeconomic groups.

While the SNHD developed components of a smoke-free housing program starting in 2010, the current project was the first time that a comprehensive approach focused in priority zip codes was implemented.

Compared to the general public, MUH residents, a predominantly minority, lower-income population, are at greater risk for SHS exposure. Low-income individuals generally have higher smoking rates; thus, there is increased exposure to SHS among underserved, low income-communities. Vulnerable populations such as minority groups, children and seniors make up a majority of multi-unit housing renters. Due to the low socioeconomic status (SES) of these vulnerable populations, residents who are exposed to SHS have limited resources to move to another community that is free of SHS.  By increasing the number of smoke-free housing communities in priority zip codes, we can reduce the risk for exposure to SHS among our most disparate populations.

This program aims to address inequities by focusing efforts on the social determinants of health though increasing access to smoke-free MUH for Clark County residents. Concentrated efforts were made in  zip codes that reflect the largest populations of Non-Hispanic Black and Hispanic residents with low-income levels in Clark County.  Although efforts were concentrated on low-income housing properties, several other types of communities such as assisted living, market rate, senior living, and luxury living adopted smoke-free policies as part of this project.  To support residents, telephonic cessation services are offered in any language spoken and for residents who preferred in-person cessation classes, a partnership with the American Lung Association provided on site cessation classes at MUH properties. Facilitating access to these cessation services removed transportation barriers. All program materials and the program website are available in both English and Spanish.

A long-standing partnership with the Nevada Minority Health and Equity Coalition was leveraged to assure that program materials and outreach were conducted in a culturally and linguistically appropriate manner. Project staff reflected the racial and ethnic composition of the priority zip codes when possible. Project plans and activities are founded in the evidence-based best practices outlined in the CDC's Best Practice User Guide for Health Equity in Tobacco Prevention and Control. Data on health and economic disparities was incorporated into presentations and stakeholder meetings. In order to provide support to tobacco users that have been historical targets of tobacco industry marketing, free, convenient cessation resources including telephonic (any language) and on-site cessation classes were offered in English and Spanish. Project staff and partners developed a plan to identify community events that were occurring in the priority zip codes and assured a presence at each event to promote the MUH directory and to answer community member questions. This increased visibility assisted us in developing new partnerships with MUH properties, stakeholder organizations, and community members.

Our smoke-free housing program was specifically designed to meet the current needs of Southern Nevadans. Due to COVID-19 more people have been staying home for longer periods of time. This has resulted in an increase in complaints from MUH residents exposed to secondhand smoke infiltrating their units from their neighbors.

The recreational use of marijuana in private residences is legal in Nevada. Studies indicate that exposure to secondhand marijuana smoke can cause significant health issues due to the combustion of carcinogens and toxins, which are concentrated in higher amounts in marijuana than in tobacco. Another concern in MUH is the secondhand aerosol that is emitted from electronic smoking devices (e-cigarettes). The aerosol that is emitted can contain harmful substances such as cancer-causing chemicals, heavy metals, volatile organic compounds, and ultrafine particles that can be inhaled deep into the lungs. The toolkit that was developed and distributed to MUH properties contained information about marijuana and e-cigarette smoke/aerosol to assure that these emerging issues were addressed.

Program staff took a proactive approach in identifying properties that would most benefit from a smoke-free policy and provided tools every step of the way through the phases of policy adoption. Recently, this project was featured during a CDC Racial and Ethnic Approaches to Community Health program call because of its comprehensive yet targeted approach to tackling this smoke-free MUH issue among priority zip codes.

Smoke-free housing initiatives have been in existence across the country for many years, however the comprehensive nature of the SNHD program distinguishes it from other MUH projects. The development and maintenance of the searchable online (English/Spanish) smoke-free MUH directory coupled with the toolkit, media initiatives, community outreach, and printed materials demonstrates the SNHD's commitment to addressing one of the social determinants of health (housing) in a comprehensive manner. The focus on zip codes with individuals at 20% of the poverty level also demonstrates a focus on achieving health equity.  

Historically, smoke-free housing rules have primarily addressed SHS derived from tobacco products. However, recently legalized marijuana and e-cigarettes have emerged as causing concerns among MUH residents across the nation. The SNHD project addresses these emerging issues through providing guidance in the MUH toolkit and on the project website. The SNHD project team monitors emerging issues and modifies project materials accordingly.

The current marijuana legislation in Nevada restricts its use in public spaces, only allowing its consumption on private property. Although the law protects public spaces from marijuana SHS exposure, it does not protect residents of MUH units as they are considered private residences. As a result, Nevada faces a particular challenge when it comes to reducing secondhand smoke exposure from all plant-based products in multi-unit housing.

Program staff incorporated many of the practices outlined in the CDC's Best Practices for Tobacco Prevention and Control publication including the use of policy strategies at the MUH level, media interventions, and promoting cessation. Staff utilized the U.S. Housing and Urban Development guidebook on implementing smoke-free policy in public housing as a model in developing our own MUH toolkit. SNHD's toolkit was tailored to meet the specific challenges in Southern Nevada including information on secondhand marijuana smoke and e-cigarette aerosol. The toolkit aims to address common misconceptions and provides local data on the attitudes and opinions towards smoke-free policies in multi-unit housing properties by residents that live in MUH communities in Clark County, Nevada. U.S.  Census tract data was analyzed to identify priority zip codes. 

The CDC's Best Practices for Comprehensive Tobacco Control Program specifically recommends the implementation of smoke-free MUH policy to reduce exposure to secondhand smoke.

 

The goal of the initiative is to increase access to smoke-free living.  This goal is supported by the objective to increase the number of smoke-free MUH units and buildings in Southern Nevada. This is achieved through a multi-faceted program that includes providing technical assistance to MUH managers and associations, maintaining and promoting an online smoke-free housing directory available in English and Spanish, community outreach/media, and offering cessation services to MUH residents.

Multiple activities to support the goal and objective were implemented during the project.  Activities included toolkit distribution to MUH properties and outreach in priority ZIP codes. An online smoke-free housing directory was developed to identify and highlight MUH properties in Clark County that offer smoke-free housing options for residents. SNHD developed a robust media campaign in English and Spanish consisting of radio, print, social media, and other online platforms to promote the smoke-free housing directory to MUH residents and attract new MUH communities to join the directory and adopt a smoke-free policy.

The initial step in developing the smoke-free housing program consisted of identifying MUH properties in low SES zip codes. Once the zip codes and populations were identified, strategic outreach was conducted. Staff followed up with MUH properties and provided technical assistance. During the first phase of the program, staff provided resident survey templates to MUH properties, in-person or virtual meetings and other forms of technical assistance to property managers to help them develop a smoke-free policy for their community. During the second phase, resident education about the smoke-free policy was conducted through flyers and presentations. During the third phase of the implementation process, properties were provided with customized smoke-free signage and promotional items to announce their new policy. As part of the enforcement phase, staff provided technical assistance in developing protocols for policy violations and offered cessation resources to help those residents who want to quit smoking. Smoke-free communities were listed in the online smoke-free housing directory. A media campaign consisting of local radio, print, online banners, social media was developed. The campaign sought to promote the directory and reach apartment owners/managers as well as apartment seekers with the smoke-free housing message.

This project is ongoing, but the program implementation and results are for the period that began September 2019. Project stakeholders included property management companies, managers, owners, staff, residents, housing authority, apartment association, cessation service providers.  In all cases, property management companies and owners were either required to make the initial or final determination on the status of the property. MUH managers and corporate offices were vital stakeholders and at times acted as the gatekeepers in determining the direction of the policy.

SNHD staff led all phases of this project including planning, implementation, and ongoing evaluation of the project.  

Our program staff collaborated with community stakeholders such as the Nevada Institute for Children's Research Policy (NICRP), the Nevada Minority Health and Equity Coalition (NMHEC), the American Lung Association of Nevada (ALA), Nevada HAND properties, and the Nevada State Apartment Association.  NICPR is responsible for project evaluation, but they are instrumental in implementing some of the project activities as well.  The NMHEC is an organization that aims to address health disparities and inequities in Nevada through policy, capacity building and research. NMHEC has been a key partner in the project and assisted with in-person manager meetings and distributing educational information to the community about smoke-free living and cessation. The American Lung Association has been a leader in improving lung health and preventing lung disease. They have been instrumental in providing on-site cessation services and smoke-free living education to community residents. The Nevada Tobacco Quitline provides convenient telephonic cessation services. Given the large number of MUH properties in southern Nevada, the preceding partners are instrumental in being able to implement this project.

Project staff participated in numerous outreach events in priority zip codes to promote the smoke-free housing directory and cessation services. During these outreach events, program staff was on hand to interact with community members and answer questions. Additionally, resident meetings were hosted on site at MUH properties and allowed for engagement with residents and MUH staff.   Educational materials were delivered to residents by way of newsletter and doorhangers. The program websites were updated with current information and staff were available to answer specific questions about the policy.

It is important to note that this project is scalable depending on the number of MUH in the community.   Depending on funding levels, some components may be achieved through the local health department, but others may have to be contracted to other entities. The SNHD project is funded through a combination of grant sources. The estimated cost of the project over the two-year period is $100,000 with the majority of the cost allocated to paid media. Below are the budget components:

· At least 1 full-time dedicated staff person or equivalent

·Printed material development including graphics fees

·Paid and earned media

·Website or webpage development and maintenance of online housing directory

·Mailing fees

·Travel cost (mileage reimbursement for staff)

·Translation services

·In-kind support from community partners to aid in educational information dissemination and cessation services.

 

The SNHD smoke-free MUH project is currently undergoing an extensive multi-year evaluation led by a team from the University of Nevada Las Vegas as part of the CDC's Racial and Ethnic Approaches to Community Health (REACH) grant. The major indicators being monitored for the evaluation are as follows:

·Increase the number of smoke-free units in multi-unit housing

·Increase the number of smoke-free buildings in multi-unit housing

While the evaluation isn't complete, preliminary data indicates that comprehensive MUH program activities have been effective in increasing the number of smoke-free MUH units in Clark County and therefore increasing access to smoke-free homes for our most vulnerable populations. The overall smoke-free housing program's goal was to increase the availability of smoke-free MUH in southern Nevada. The number of total smoke-free units increased by 6,098 contained in 58 buildings during the project period. Our results indicate that our program activities were effective to date.  The development and utilization of the smoke-free toolkit proved to be an effective resource in assisting communities through the process of becoming smoke-free. Property managers that joined the smoke-free MUH program demonstrate a high need and desire for resources to help them through the various processes involved in creating and implementing a voluntary smoke-free policy. Providing free materials to properties proved to be a valuable resource and it allowed a relationship to be established between program staff and housing staff. Usage of the online directory demonstrated a desire for people to live in smoke-free environments and it improved access to identifying smoke-free MUH properties that were not listed in the smoke-free MUH directory.

The Nevada Institute for Children's Research and Policy (evaluator) played a key role in collecting data on pre-identified MUH properties. Data sources include: SNHD program records, technical assistance records, MUH policy drafts, smoke-free housing toolkit, program webpage, MUH outreach and TA logs, census data, MUH survey instruments and focus group questions.

Outcome measures:

·Increase the number of smoke-free MUH units and buildings in Southern Nevada that are listed in the existing online smoke-free housing directory: The number of total smoke-free units increased by 6,098 contained in 58 buildings.

·Increase the number of smoke-free MUH units and buildings located in ZIP codes with high African American and Hispanic populations by 1,000 units in 16 buildings: The number of smoke-free MUH units located in these ZIP codes increased by 2,494 contained in 1,244 buildings.

Process Measures:

· Update and distribute toolkit to MUH properties in zip codes with 20% of the population living in poverty: Over 280 toolkits were distributed to multi-unit housing properties in these zip codes.

·Participate in 24 outreach events promote the smoke-free housing directory:  SNHD staff and project partners participated in a total of 69 community events.

·Develop culturally appropriate communications/media to support an increase in smoke-free MUH: More than 26 million ad impressions resulted from paid and earned media campaigns.

The MUH project is based on health equity through the identification and focus on MUH properties in zip codes with 20% or more of the population in poverty and identifying as Hispanic or African/American Black. Specific process and outcome measures related to health equity include:

·Increase the number of smoke-free MUH units and buildings located in ZIP codes with high African American and Hispanic populations.

·Update and distribute toolkit to MUH properties in zip codes with 20% of the population living in poverty.

·Develop culturally appropriate communications/media to support an increase in smoke-free MUH.

Since the MUH project evaluation is currently in progress, the following is focused on results of a November 2021 assessment conducted by the project evaluation team at NICRP.

To determine the most relevant resources and information to include in the next iteration of the Smoke-free MUH Toolkit, as well as to determine other strategies to increase smoke free multi-unit housing options, NICRP collaborated with SNHD to identify properties located within priority zip codes to interview about their experiences with implementing smoke-free policies and their utilization of toolkit materials. In order to obtain a comprehensive picture of properties' experiences regarding smoke-free policies, staff intentionally solicited interviews with properties that transitioned from smoking to smoke-free, those that had been smoke-free in the past but are no longer, and properties that have never identified as smoke-free and are not interested in transitioning.  Results of these interviews were tabulated and shared in a report that will be used to revise the current MUH Toolkit, update the Get Healthy Clark County Smoke-Free Housing Directory, and inform upcoming awareness campaigns to encourage properties to adopt smoke-free policies.

Based on interview findings, SNHD staff will make updates to the MUH toolkit to include detailed methods of handling non-compliance by outlining a step-by-step protocol that ensures equal treatment for all community residents. Staff will also update the MUH Toolkit to address major concerns regarding marijuana as secondhand smoke and how to include language in polices that aim to be comprehensive by prohibiting marijuana.  Results also indicate the need for support from upper management; therefore, staff will prioritize reaching corporate staff as a first step outreach approach, when possible.

Survey results of the interviews conducted by our partners at NICPR will help shape revisions to the current Smoke-free Multi-unit Housing Toolkit, improve updates to the Get Healthy Clark County Smoke-Free Housing Directory, and help inform upcoming awareness campaigns to encourage properties to adopt smoke-free policies. Data gathered during the survey indicate that the majority of MUH property managers view smoke-free policies favorably and acknowledge multiple benefits for implementing such policies. Survey results and direct outreach discussions with managers also demonstrate that there are still many challenges to consider when adopting smoke-free policies. Some challenges include difficulties with enforcement and push back from long-term residents. Those properties that did not have a smoke-free policy in place, expressed concerns about prohibiting marijuana use, since it is legal to smoke marijuana in the state of Nevada. E-cigarettes were also seen as being less harmful and not considered to be smoking.” There is a need for more support from corporate office to the community managers, and insecurities about how to address non-compliance were stressed.

Collaboration with community partners is crucial in providing wrap around services to communities that need assistance in implementing smoke-free policies. Having the support of partners that represent vulnerable populations is critical in reaching target populations and addressing health disparities among those particular populations. Community partnerships were essential to the overall success of the project. Identifying each organization's strengths allowed for clear direction and appropriate resource utilization. Key areas that partners provided crucial support in, were through data collection activities, community outreach, and access to cessation services.

These findings underscore the importance of continued education and awareness about the negative health impacts of secondhand smoke in MUH. Engaging residents early on in the process may help compliance efforts once the policy is in place. Early engagement of residents can be achieved through surveying residents on their attitudes towards smoke-free policies and hosting informational meetings. Resident engagement opportunities were sometimes stifled at the corporate level. For example, although onsite property management staff were in support of surveying their residents on their attitudes toward smoke-free housing, corporate offices intervened and didn't allow the surveys to be conducted in some cases. Future project interventions will include a focus at the corporate as well as site by site level.  The ability to conduct in-person presentations at the MUH sites was instrumental in adoption and expansion of policy as it allowed for open communication among community residents, office staff, and program staff.

Stakeholders have demonstrated a commitment to continuing to work on smoke-free housing efforts. Properties that have actively participated in our smoke-free housing program have demonstrated exemplary performance in utilizing the resources available to help ensure effective implementation and enforcement of smoke-free policies. The Nevada State Apartment Association, Southern Nevada Regional Housing Authority, Nevada Hand (non-profit MUH developer), and the local American Lung Association have and continue to offer-in kind support for this project. During the project period a video was created to encourage MUH owners and managers to implement and expand smoke-free policies. Video participants included MUH managers and staff, health professionals, students, and key representatives within the multi-unit housing industry. These participants represent stakeholders at various levels and through this video project, we are able to sustain long-term commitment of the individuals and organizations represented in the video, while at the same time stimulating the interest of new stakeholders.

To ensure sustainability and further increase the number of MUH units and buildings in Clark County, outreach and education will continue to occur with MUH property managers, owners, and corporate offices when applicable. Staff plans to continue and expand collaboration with various community and non-traditional partners. In order to improve methods, data collection will continue to occur through the collaboration with the University of Nevada Las Vegas, Nevada Institute for Children's Research and Policy.  Staff will encourage resident engagement in early processes of policy adoption. Direct outreach to MUH properties in priority ZIP codes will continue to be a center focus in efforts to increase health equity among vulnerable and most-affected populations. MUH property manager peer to peer mentorship opportunities will be explored as a method of facilitating training opportunities for property managers who are interested obtaining direct guidance from other MUH managers. The smoke-free housing directory will continue to be updated and promoted by our extensive network of community partners and through our earned and paid media campaigns. Future plans include a policy readiness survey to be conducted among local and state elected officials to ascertain their level of readiness to tackle smoke-free housing policy through legislation.